ABOUT US
The Foundation of Quality & Service
Adil began with the core principle of commitment to exceptional quality and sincere service that shaped every experience we delivered.
OUR PHILOSOPHY
Customer First – Everything We Do Starts With You
Established in 1984, Adil Trading Co. LLC began with a simple mission to serve the Indian expatriate community in the UAE. Founded by Mr. Madhav Rao Datar and his son, Dr. Dhananjay Datar, the humble grocery store in Bur Dubai was built on a deep commitment to meeting the needs of its customers.
The name “Adil,” meaning righteous in Arabic, was chosen by Dr. Datar’s father as a tribute to the UAE, a land that gave them opportunity, hope, and a place to call home.
From that small beginning, Adil has grown into a 50-store retail powerhouse, delivering the authentic taste of India to millions across the UAE, Bahrain, and India, always with the customer at the heart of everything it does.
Our Core Values: The Spirit of Adil
At Adil, our journey is guided by values that define who we are, how we work, and what we stand for. These aren’t just words; they’re the heartbeat behind every decision, every product, and every customer connection.
Uncompromising on Quality:
We bring together authenticity and uncompromising quality, consistently meeting the needs of the modern lifestyle.
Authentic, pure and traditional
Rooted in tradition, our products bring you the true taste of authenticity and purity.
Hygienic and certified safe
Every product is handled with care and certified for uncompromising hygiene and safety.
Tailored to modern diets
From organic to sugar-free, we cater to the evolving needs of today’s health-conscious lifestyles.
VISION & MISSION
Vision
To become the world’s most trusted destination for authentic Indian food and household essentials.
Mission
To deliver excellence through quality, variety, affordability, and accessibility — while creating delightful customer experiences at every step.
Key Milestones
What began as a modest venture has evolved into a benchmark of excellence.
1984
We opened our first store in Bur Dubai, UAE.
1990s
Expanded to Sharjah and Abu Dhabi.
2017
Reopened Bahrain’s iconic Yateem Centre outlet with Bollywood star Preity Zinta.
2019
Launched the Adil Store e-commerce website with the Mubarakan movie team. Launched 100 varieties of flours with Sunny Leone.
2021
Unveiled our 44th to 48th stores across DIP, JLT, Abu Dhabi, and Business Bay. Celebrated 50-store milestone across the GCC. Introduced eco-friendly and organic products.
2023
Enhanced our digital presence with mobile apps and delivery integrations.
Turning Point: From a Shop to a Global Brand
Our real breakthrough came with bold moves that transformed us from a local shop into a global powerhouse.
Market Reach
Expanding to Abu Dhabi, Sharjah, and key GCC countries, we reached new markets and connected with diverse communities.
Manufacturing
Establishing a massive 150,000 sq. ft. manufacturing unit in Al Quoz, Dubai, we enhanced our production capacity and quality control.
Masala King Exports
Launching Masala King Exports in Mumbai opened the door to global exports, bringing our authentic flavors to the world stage.
Adil – The Home of Indian Foodstuff stands as a proud symbol of heritage, heart, and hard work.
It is now just a click away, bringing all your favorite flavors to your doorstep.
Leadership in Action: Strategic & Sustainable
Our leadership combines strategic foresight with a strong commitment to sustainability, ensuring long-term growth that’s both impactful and responsible.
Vertical Business Model
Built an integrated ecosystem combining retail, manufacturing, and exports
Health Consciousness
Promoting wellness through diabetic-friendly flours, organic essentials, and mindful alternatives.
Greener Tomorrow
Driving change with sustainable packaging and planet-friendly festive offerings.
Collaboration
Encouraged teamwork and empowered employees across all levels to lead and innovate.
Vision with a Personal Touch
Dr. Dhananjay Datar, lovingly known as the Masala King, leads with:
A hands-on, customer-first approach
Deep involvement in expansion
Support from his family
Digital Transformation: Convenience Meets Culture
We’ve embraced the digital age, bringing convenience and innovation to your fingertips while never losing the personal touch and deep cultural connection that define us.
User-friendly online store
Making your shopping experience simple, fast, and convenient anytime, anywhere.
Mobile Convenience
Bringing effortless shopping to your fingertips - fast, flexible, and always within reach.
Marketplace Integration
Seamlessly integrated with leading marketplaces like Talabat, InstaShop, ElGrocer, Noon, NowNow, & Careem.
Our Global Presence
50 stores and growing - spreading the taste of tradition across borders
UAE
Over 30 supermarkets, flour mills, and spice factories serving diverse communities.
BAHRAIN
Operating 3 outlets and a dedicated warehouse to ensure fresh supply.
INDIA
Managing global exports through Masala King Exports in Mumbai.
Team Contribution: The Backbone of Our Success
Every employee at Adil is essential to our success, contributing their skills and dedication at every step. Their commitment drives our growth, quality, and exceptional customer experience.
Sourcing rare and authentic products that uphold our quality promise.
Ensuring the highest standards of food safety and hygiene.
Delivering exceptional, personalized service to every customer.
At Adil, our commitment to the community is rooted in cultural inclusivity where every tradition and festival is celebrated with authenticity, passion, and purpose.
Future Plans
We are charting a bold course for growth, innovation, and sustainability across the GCC and beyond, shaping the future of our brand and the communities we serve.
Short-Term Goals
Long-Term Goals
In Closing - The Story Goes On
From a humble corner store in Bur Dubai to a trusted name across the globe, Adil – The Home of Indian Foodstuff – is more than a supermarket.
With 50 stores and growing, we’re your home away from home, built on heritage, heart, and hard work.
Our vision continues to evolve, as we grow with our communities and bring the essence of India to every corner of the world.
We are deeply grateful to our customers whose trust and support have empowered us to serve them with pride and purpose.