DRIVEN BY PASSION & PRINCIPLES
A legacy of 50 stores built on trust and integrity.
OUR JOURNEY OF PERSEVERANCE
Started With a Small Store &
a Flour Mill in 1984
Our journey began with a vision rooted in hard work, simplicity, and dedication. What started as a humble endeavor became a trusted cornerstone in the community, built on the values of integrity and service. Over the years, we expanded our reach, sourcing top-quality products from India to meet the needs of our valued customers in the UAE.
Built on Five & Built to Last
Our foundational principles kept our business in motion
Every organization is built on a belief or a vision. At Adil, we began our journey with purpose. Rooted in five core principles crafted by our founder, we’ve stayed true to a path shaped by integrity, honesty, and clarity of vision.
Perseverance
Hard Work
Integrity
Trust
Patience
Today, we continue to carry forward the same passion &
principles that have defined us since day one.
Three Generations & One Dream
Carrying forward the legacy of commitment to serve the community
From humble beginnings to the royal kitchens across the Gulf, our family's legacy has always been rooted in serving authentic Indian flavors handpicked with care.
Mrs. & Mr. Datar
Faced with the fear of surviving on a modest Air Force pension, he took a bold leap to Dubai and founded a humble grocery store.
The Datars
From an introverted village boy to an outspoken billionaire, his rollercoaster journey outpaces even the wildest business graph.
The Datar Duo
Born with a silver spoon, yet grounded in humility and driven by digital vision, the Datar Brothers propelled Adil into the digital frontier.
The Minds at the Controls
With courage, our visionaries stepped up when it mattered most, taking the controls with a deep sense of responsibility.
Dr. DHANANJAY Datar
Chairman & Managing Director
Dr. Dhananjay Datar, Chairman & Managing Director, popularly known as the 'Masala King' of the Gulf, is a prime example of an entrepreneur who identified a gap in the market and transformed it into a thriving business.
A Doctorate in Business Administration, Dr. Datar single-handedly elevated Adil Trading Co. LLC from a small grocery store in Bur Dubai to a leading brand, now boasting 50 retail outlets, two flour mills, and two spice factories across the Middle East.
Vandana DATAR
Finance Director
Vandana Datar is the Finance Director of Adil Trading Co. LLC, a leading name in the retail and distribution of Indian food products across the GCC. With more than two decades of experience in corporate finance, administration, and strategic planning, she plays a key role in driving the financial growth and operational efficiency of the group.
Holding an MBA in Finance, Vandana has leveraged her academic background to build a robust financial framework for Al Adil. Her expertise has significantly strengthened the company’s financial systems, ensuring sustainable growth and sound fiscal management.
HRISHIKESH DATAR
Director- Legal, HR, Procurement and Logistics
Hrishikesh Datar has been active in the Indian food retail and wholesale industry for over 15 years. His journey includes 8 years as an intern, during which he learned the business from the ground up — starting as a cashier, then taking on the role of a sales representative, and later working as a procurement executive — all while pursuing his schooling and college education.
In the following 7 years, he officially joined Adil Trading Co., starting as the Managing Director’s secretary. Over time, he grew into the role of Director, overseeing key departments such as Legal, HR, Procurement, and Logistics.
ROHIT DATAR
Director - Retail
Rohit Dhananjay Datar is the younger son of Dr. Dhananjay Datar, the renowned "Masala King" and founder of Al Adil Trading — a leading supplier of Indian food products in the Gulf region.
As the Marketing Director of Adil Group, Rohit plays a pivotal role in modernizing and expanding the family business, which now boasts over 50 outlets across the UAE, Bahrain, Oman, and Saudi Arabia.
With persistence, and a clear vision, you hold the power to define your destiny.
The Brand That Carried the Bandwagon
The brand that became familiar in every household stayed true to the values it was born with — leading not by trend, but by trust.
Peacock – The Spice of Indians' Lives in the Gulf
With a wide range of top-quality products, from handpicked spices to everyday essentials, now available online, the Datar Duo has made it easier than ever for Indians in the Gulf to bring the taste of home to their doorstep.
Key Categories of Our Product Range
WHEAT & FLOUR
ORGANICS
PULSES & BEANS
RICE
SPICES
At Adil, you will always get what you want.
What the Media Noticed About Us
The hard work and integrity with which we serve have been noticed by the media, humbling us with their attention and inspiring us to continue delivering with passion and dedication.
FORBES MIDDLE EAST
CEO MIDDLE EAST
ARABIAN BUSINESS INDIAN
ARABIAN BUSINESS
ARABIAN BUSINESS
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Honors Bestowed Upon Us
We are honored by the finest and inspired to serve even better, as each award reflects a journey of trust, hard work, and perseverance.
Forbes Middle East
Dr. Dhananjay Datar was recognized by Forbes Middle East in 2018 for his exemplary performance and visionary leadership in the retail sector, highlighting his significant contributions and commitment to excellence.
Icon Of The UAE 2023
Dr. Dhananjay Datar was honored with the prestigious 'Icon of the UAE' award by the India Today Group and NKN Media (UAE), recognizing his outstanding contributions and visionary leadership in the retail sector.
Marathi Yashwant Puraskar Award 2023
Dr. Dhananjay Datar was awarded the Marathi Yashwant Puraskar 2023 by the Mumbai Marathi Sahitya Sangh, honoring him for his significant contribution to the business sector and for inspiring the community through his relentless persistence.
Lokmat Award 2019
Dr. Dhananjay Datar was honored with the Lokmat Award as the 'Most Stylish International Entrepreneur,' celebrating his dynamic presence and distinctive leadership on the global stage.
Indywood Business Excellence Award 2021
Dr. Dhananjay Datar was honored with the Indywood Business Excellence Award by the Indywood Billionaires Club and Project Indywood, Dubai, in recognition of his exceptional accomplishments and prodigious contributions to the Indian economic sector.
International Business Award
Adil received the International Business Award from Observer Dawn, recognizing it as the 'Best Retailer of the Year' for its outstanding achievements in the global retail industry.
Every award has humbled us and strengthened our commitment to serve with greater passion.
Voices of Our Creators
Get a glimpse into the minds behind the brand where our creators express their thoughts, share perspectives, and offer stories that reflect who they are and what drives them.
5 Key Principles of Success
Success is not a destination but a journey paved with consistent effort, unwavering values, and a commitment to personal growth.
Be The King of Quality
Let excellence be your business signature. While prices, marketing gimmicks, may shift with time, quality leaves a lasting impression.
Become an Entrepreneur
A businessman may focus on profits, but an entrepreneur focuses on purpose, innovation, and creating impact.
Customer Reviews